NO: Why Kids Need It and How Parents Can Say It by best-selling author David Walsh, Ph.D. a world leading authority on parenting and family life, will provide parents with an arsenal of tactics, explanations, and examples for effectively using the word NO, the building block for self discipline, respect, integrity and a host of other character traits that lead to a happy and productive life, to Leslie Meredith of Free Press by agent Marly Rusoff in a good deal (NA).